Babetown

Midnight Muse | Helen Anna

By Gabrielle Chalmers



How many times have you had a pre-sleep Instagram scroll only to stumble upon yet another amazingly beautiful feed and completely reassess your social media approach?

A lady behind one such feed is Helen Anna. 

When I first came across Helen's account my eyes exploded with love and joy- I had to know the Vancouver living, banana loving lady legend who kept me awake for days and inspired for many more. I've come to know Helen as a daring and immensely talented woman thriving in a male dominated industry whilst juggling a seriously impressive creative "side hustle".

The way that Helen unashamedly makes art of the world around her reminds me that the person is often more breathtaking than the feed.






What does home mean to you?

Home is about building an environment where you feel calm and content.


What is a typical day for you?

I’m at my day job from 8-4, and I’m very grateful that having a stable career empowers me to be creative on the side. Evenings and weekends are when I can explore art, places, things and people! Each day of the week starts with a bucket of coffee and most days end with some sort of cheeky beverage [or ice cream - more on that later]. Life is far too long to deny yourself the things you want!  


What is something you would like to see in the evolution of “girl power”?

Let’s rename “girl power” to “human power”. We should just be helping each other out, regardless of gender.    


Where would you like MIDNIGHT to take you?

I love the simplicity of MIDNIGHT. Style may be an extension of our character, but getting dressed shouldn’t take a million years!


What is something you would like to inspire in others?

I’d like to inspire creativity in people. Recently a girl in France got in touch with me to say something she’d seen on my Instagram had inspired her to buy a paint set! She was having fun getting messy and creating things for the first time in her adult life. That made me really, really happy


Top travel tip for Vancouver

Vancouver is having an "Ice Cream Renaissance" with amazing, independent ice cream parlours all over the city which are open until late. So if you’re coming to Vancouver, bring your appetite and a pair of stretchy pants! 



Inject more colour into your world, follow Helen- @helananas.

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BTS | Love Local

By Gabrielle Chalmers

 

 

Sustainable fashion can be a long process for producers and consumers alike. But all patience of inputs and outputs are worthwhile when it comes to contributing to the local community. 

 

 

Loving local suppliers and industry professionals is no longer a romantic notion, but rather an important necessity for the current fashion landscape. Some may see the sustainable fashion movement as a global "token" fad, but with the depletion of natural resources, abuse of human contribution (if not already outsourced to machinery), and over consumption; sustainable fashion is a shift in consciousness that we as a brand are grateful to contribute to.

There are many ways we collaborate with our local fashion community and one of the greatest relationships we have is with our treasured manufacturer of our organic cotton jersey. Luxury womenswear is too often tossed around without having respect paid towards fabrication, which is something we carefully consider. We are proud of the fact that we source and produce from excess stock of locally produced, organic cotton. Regardless of the cost we absorb, we believe the health benefits to the consumer is a worthwhile luxury that may one day (hopefully) be the norm.

Beyond fabrication, all business inputs are sourced from Australian providers including wash tags, size tags, swing tags, and packaging. Each garment is locally produced, by our maker Emma. 

All of these conscious brand decisions may be deemed as part of "sustainable fashion", "luxury fashion", "local fashion", but for Midnight it is simply a desire to empower everyone who takes part in the brand.

Midnight is yours.

 

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Art | Yves Klein

By Gabrielle Chalmers

 

There are many incredible sentiments to take from art and the layered subcultures a persons practice creates. The ripple effect of a colour, a form, a medium- deep to some, nothing to others.

What has been ever inspiring in the evolution of Midnight is the refined and playful artistic practice of Yves Klein and his relationship with blue.

 

 

Yves Klein's practice for applying one single, primary colour across all of his work, was a practice born from his own perceived failure. That being the audiences misinterpretation of his monochromatic body of work- Yves: Proposition monochromes at Gallery Colette Allendy, February 1956. 

At the closing of the exhibition and having failed to sell a single piece of artwork, Yves set to explore the use of blue and developed the specific hue 'International Klein Blue' (IKB) with Edouard Adam, a Parisian art paint supplier. The uniqueness of IKB does not derive from the ultramarine pigment, but rather from the matte, synthetic resin binder in which the colour is suspended. Which allows the pigment to maintain as much of its original qualities and intensity of colour as possible. Applied across form, body and texture, IKB is to me,  the fingerprint of Yves Klein.

 

 

Yves never ending exploration of IKB has been a primary reference in the design practice for Midnight. Particularly its application to the human form through performance art. I truly value the way he animated something as simple as the colour blue (albeit a specific hue), making it more complex through application on canvas, sculpture, and performance art. I am constantly asking myself and those around me;

How can we apply a single way of dressing that is both simple and multifaceted?

How is it that we can produce single pieces that are triumphant in their own right, and celebrated as a collection?

Like Yves Klein, it starts and ends with keeping things simple. 

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BTS | The Fit

By Gabrielle Chalmers

Midnight Fit

 

What is the most important thing about MIDNIGHT?

It is undoubtedly the fit. 

 

Midnight Fit

 

Each and every piece is specifically designed for the individual in mind, rather than the mass market. If you want an ordinary Tank Top there are literally millions to choose from.

But MIDNIGHT pieces are to covet. To wear with love, and to love you back, because the fit is right for you.

Time and thought is heavily invested into learning who you are, where you are, where you want to be, and what you do with your time, so that garments are carefully constructed for an intentional fit within your lifestyle. Clean and contemporary silhouettes are cut not because of a "size group", but because the garment is intended for wearability across a lifetime not a commercial season.

That is why almost every garment takes at least 3-4 months to design and get it right. To ensure it has an inclusive identity of it's own that translates to real life movement, weather, and living. Every single detail has a purpose.

We do not fit on fit models, because there is no standard sizing in this world. Therefore we consult with real life women in different industries, size ranges and cultures to ensure premium fabrication is hand crafted to the perfect fit, and supremely finished so that you can tailor MIDNIGHT.

We are on an endless quest to take women to a place where modern culture meets conscious living. Where every female is their most powerful self.

That starts and ends with the fit.

 

MIDNIGHT always collaborates with the dream team.
Photography, Georgia Smedley- @georgiasmedley
Sarah- @sheepsheila

 

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Midnight Muse | Sarah Asumadu

By Gabrielle Chalmers


Some people take your breath away by their power and presence- all without words. Just a simple, friendly and endearing smile. The right amount of vulnerability and confidence begging you to know more of people.

One such person is Sarah, a strong and fiercely feminine powerhouse.

Featured wearing Scoop V Tank, Slim Fit Flare, T-Shirt

 

What does home mean to you?

Home is where you can exist in your most effortless state of peace and calm, whether that is a feeling, particular sounds or a physical space. For me it is not one particular place, rather somewhere I feel relaxed and don’t feel the limitations of the physical or emotional space surrounding me. I feel most comfortable within a close proximity to water, without necessarily needing to sit on a beach. But that’s also super grounding.

 

What is a typical day for you?

Currently, a lot of my time is spent feeding the caffeine addiction of some beautiful characters in the Richmond area in between following a largely spritz and sass based diet with my divine and inspiring friends. I also need to be a solitary gal at times and can quite happily spend hours alone reading, or listening to neo-soul whilst moseying around this little gem of a city. 

 

What is something you would like to see in the evolution of “girl power”?

More confidence. More sisterhood. More volume. Less silencing.

Less “Sorry if my self empowerment is too much for you, I’ll tone it down”, and more ”Thank you for stepping aside if this is too much for you.”

Also, more nipples.

 

 

Where would you like MIDNIGHT to take you?

Wherever I want to be at any time of day and to my most strong and confident self. 

I love that the MIDNIGHT collection encompasses both casual and chic without having to change pieces and you can alter how you wear a piece depending on the vibe you’re feeling at the time. 

The Triple Knot Dress is everything.

 

What is something you would like to inspire in others?

I guess just being unapologetically themselves – something I am really only just learning to do and really loving. Really put the time in to find your interests and go for the things that seem the most ridiculous and unlikely – there is so much growth in doing this, whether or not you “achieve” or are “successful” in these pursuits.

For those who are lucky to be of more than one ethnic background – explore that.

I can’t describe the feeling that comes from doing so. 

 

 

MIDNIGHT always collaborates with the dream team.
Photography, Georgia Smedley- @georgiasmedley
Sarah- @sheepsheila

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Midnight Muse | Bronwyn Jolley

By Gabrielle Chalmers

There are creatives of the typical variety, who can mould wonderful shapes or string beautiful chords together. Then there are enigmatic creatives who have the ability to transcend social norms and cultural barriers in order to embrace the whole world and truly live a magical existence.

The later best describes Bronny- freelance model and dancer based in Hong Kong- who inspires self-confidence of a whole other kind.

Get to know her, it's love!

Featured wearing Slip Dress, Deep V Mini, Triple Knot Dress.

What does home mean to you?

Home to me is a feeling. It’s a sense of belonging, it’s love, it’s connection and peace of mind. My dad would say home is where your shoes are.


What is a typical day for you?

I have an incredibly irregular schedule as a freelance model and dancer in Hong Kong. A typical day in my world can involve anything from attending castings, events and photo shoots to rehearsing in the studio or performing on stage. Because of this, I have come to cherish my morning routine. I love to start my day with a cup of green tea and lemon juice, a short guided meditation, followed by an energetic workout, deep stretch and green smoothie bowl.


What is something you would like to see in the evolution of “girl power”?

Self-confidence! For women across the globe to believe in themselves enough to be whomever and whatever they want to be.



 

Where would you like MIDNIGHT to take you?

From day to night! I am constantly on the go in Hong Kong. I love that MIDNIGHT can (comfortably and stylishly) take me from coffee dates with friends, castings, and gigs to cocktails with the girls simply with a sneaky shoe swap and a swish of lippy.


What is something you would like to inspire in others?

A sense of adventure! Try something new. Feel awkward, feel uncomfortable, do that thing you’ve always wanted to do and GROW and to go see ART!


Top travel tips for HK?

Hiking, Hiking, Hiking!
Hong Kong has an array of wonderful hikes available to all ages and fitness levels. My favourite (and perhaps the most challenging) trail that I’ve come across so far is The Twin Peaks. The approximately two-hour hike starts by Park View apartments (look out for signs directing you to Wilson Trail Section 1) and finishes on Stanely Gap Road. I like to get an early start and end my morning with a delicious brunch and stroll around the famous Stanely markets.

Head to P.M.Q on Aberdeen Street, Central for a more unique shopping experience. The recently renovated Police Married Quarters is a hub for local creatives. Filled to the brim with hole in the wall shops, studios and cafés it’s my go to place to pick up original gifts for friends and family. Grab a drink at Aberdeen Street Social and indulge in healthy modern Chinese cuisine at Sohofama.

 
MIDNIGHT always collaborates with the dream team.
Photography, Sam Wong- @samwongphoto_
HMAU, Leticia Bishop- @leticiabishop
Bronwyn Jolley- @bronjol

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